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Sales and Marketing Mastery

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A course by

Binyam Golden

  • Level : Everyone
  • Language : English
  • Video Completion Duration : 6:00
  • Activities : 37
  • Access on mobile, desktop, and tv
  • Telegram Community Access
  • Certificate of completion

About the Course

The Sales & Marketing Mastery course is a comprehensive program designed to equip professionals, entrepreneurs, and aspiring marketers with the essential skills and strategies to thrive in today’s competitive marketplace. This course blends cutting-edge sales techniques with modern marketing strategies to deliver an integrated approach that drives business growth. Participants will explore topics such as consumer behavior, branding, digital marketing, strategic selling, customer relationship management (CRM), and negotiation tactics. Through practical case studies, hands-on activities, and expert insights, learners will develop a strong foundation in both the art of persuasion and the science of market positioning. Whether you are starting a business, leading a sales team, or aiming to advance your career in marketing, this course will empower you to communicate value effectively, build lasting customer relationships, and achieve measurable results.

Requirements

  • Basic computer literacy and access to internet
  • Willingness to learn and apply practical strategies
  • Who is this course for?

  • Aspiring sales and marketing professionals who want to build foundational and advanced skills
  • Entrepreneurs and small business owners
  • Marketing and sales team members
  • Recent graduates looking to enter the fields of sales, marketing, or business development
  • Freelancers and consultants who want to better promote their services and attract clients
  • What you will learn

    Activity 1: What is Marketing? – Definition, Core Concepts & Market Orientation

    Activity 2: Definition & Importance of Sales in Business

    Activity 3: Nature & Approach of Personal Selling

    Activity 4: Sales vs Marketing – Understanding the Difference

    Activity 5: Quiz

    Activity 1: Know Your Product (KYP): Features, Benefits & Value Communication

    Activity 2: Know Your Customer (KYC): Customer Needs, Buyer Behavior & Engagement

    Activity 3: Sell benefits and maximize sales opportunity

    Activity 4: Quiz

    Activity 1: Prospecting and Pre-Approach

    Activity 2: Approach

    Activity 3: Presentation & Demonstration

    Activity 4: Objection Handling

    Activity 5: Closing the Sale & After-Sales Service (Follow-up)

    Activity 6: Quiz

    Activity 1: Communication & Active Listening

    Activity 2: Networking & Team Collaboration

    Activity 3: Telemarketing & Elevator Pitch Mastery

    Activity 4: Social Media Marketing Basics

    Activity 5: Time Management & Productivity Skills

    Activity 6: Quiz

    Activity 1: Sales strategy meaning and importance

    Activity 2: Customer Acquisition Strategy (Promotional Mix)

    Activity 3: Customer Retention Strategy (Relationship Marketing)

    Activity 4: Growth Strategy: Account Management, Upselling & Cross-Selling

    Activity 5: B2B vs B2C Sales Strategies

    Activity 6: Quiz

    Activity 1: Understanding Service & Customer

    Activity 2: Customer Service Excellence

    Activity 3: Service Characteristics & Their Marketing Implications

    Activity 4: Quiz

    Activity 1: Sales Planning & Forecasting

    Activity 2: Sales Budgeting & Quota Setting

    Activity 3: Sales Team Deployment & Training

    Activity 4: Sales Compensation & Performance Evaluation

    Activity 5: Employability Skills for Sales Professionals

    Activity 6: Quiz

    • Level : Everyone
    • Language : English
    • Video Completion Duration : 6:00
    • Activities : 37
    • Access on mobile, desktop, and tv
    • Telegram Community Access
    • Certificate of completion